Michiel van de Poel – Owner & Technical Director

Michiel fell in love with sound engineering while studying theater at school. He jumped at the opportunity to work for the Dutch broadcast organization (NOS) and, later, the BBC.

He has fond memories of touring with various celebrities, among them Madonna and her Blond Ambition tour. Since starting VandePoel productions, he has produced dozens of international corporate shows as a specialized engineer and technical lead. Corporate clients include Hewlett Packard, Phillips, Microsoft, Etisalat, Facebook, Panasonic and Sony.

His passion? Achieving a perfect delivery time and time again.


Shannon Anderson – Owner & Project Director

Shannon jumped into the event business with both feet while working for a country club in Kalamazoo, Michigan. But 10 years working for boutique registration firms in Seattle left her yearning for a better, more capable system than the ones she’d been using.  

“They lacked affordable technical innovation, practical data application – and customer service,” she says.

Shannon set out to create her own registration system. She gathered the best of the best in the industry to help her build a versatile and truly custom-built registration experience that combines groundbreaking technical applications, maximizes the use of data gathered and provides professional customer support. The result was BlinQ Automation.

Through the years, Shannon has managed a wide range of corporate and technical marketing programs, conferences, trade shows and high-profile sporting events. Her clients include Microsoft, Facebook, Aegon and the Young President’s Organization.